SEO requirement for a website
SEO is abbreviation of Search Engine Optimization. If your website is for general public usages(username/password not requrired to access pages) then
SEO help to show your website presence on internet. Search engines like Google.com is playing very important role to show your Website in search results when someone enter the keywords.
If those keywords will match with your website content or meta keywords then your site url will display in search results.
If your website is not on top pages then no one will visit your website and there will be loss of your online business.
Suppose you have a E-commerce website having thousands of products but your site is not on top in search engines results. In this case when someone search the products that
you want to sale but as you know website is not show on first page then you will not get the customer and ofcourse your competitors will get the benefit automatically.
So good SEO can generate more busniess for you by move the traffic on your website from search engines, more visitors means more business.
To get your website on top in search engines, you have to select good SEO company that can help you. On page and off page SEO help you to increase your rankings quickly.
There are many techniques like SEO friendly URL's, link building, directory submission, title, keywords analysis and implementation. Submit site to search engines like Google, make Sitemap and submission, URLlisting, Robots.txt etc
So this is how SEO can help you to promote your business through lead generates and these leads convert into sales. So you will get more business once your site is on top. But remember one thing SEO work is work for short term, Suppose you get Top ranking and after that you stop the SEO work then ranking will go down day by day. It will not be constant. SEO work for any website is on going task to keep top ranking. Once you loose the top ranking then it will take again more time.